Although the bikini was already revealed in the ‚40s of the fashion world, it disappeared in the 50s pretty much from all the beaches and bath houses. The trend was once the narrow wasp waist and this came in the two-piece not to advantage. The 50s swimwear therefore brought the swimsuit to perfection by emphasizing the hourglass shape with halterneck,
attached peplum and padded hip area.
ULKA the new line
1955 Atelier Hofmann
ULKA with low-cut-back
1959 Atelier Hofmann
1954 Atelier Hofmann
1953 Atelier Hofmann
For many young people in the 50s, the milk bar was a small piece of auspicious America in the middle of post-war
Austria. Often set up in the style of American diners and equipped with the obligatory jukebox, it was a place where one could meet unparalleled with parents and teachers with peers, listen to rock‘n‘roll and even dance.
1957 August Schmid
1957 August Schmid
To gain and raise attention companies followed massively the „Pin-up-girl“ style. Politcs reaczed promptly and released the law: „Schmutz und Schund Gesetz“ to protect youth and society.
Nevertheless the fact of being forbidden brought enormous publicity and the fifties had been a decade of
various bans of publications.
Palmers stockings had to overpaint the thighs and Elastisana had put a sticker on the black hand, which caused again additional attention. The episode is:To explain the sticker to his son a fathercommented that be before you are doing it, you have to - at least - wash your hands.
1953 Gerhard Brause
Elastisana a good choice (griff)
1957 Othmar Motter
American Pin-Up Girls culture.
Graphic designers working frequently on movie posters for the cinemas. So, later developing the Mid-Century-Modern style, the origin of style was the american film-industry.
Men Take … Pitralon … after shaving
1959 Bernd Aigner
1957 Helmut Koop
It was the exciting times of new materials, applied technology, functionality and fashion. Nylon for stockings, a new floor-carpet “Linoleum” and the wonder-material Orilén for a better shape.
Lanolin-Cremé to keep your hands and fingers in shape.
Palmers Seemless 474 pins
ULKA Orilen Wonder-Material
1961 Atelier Jahanass
1954 Walter Hauch
Lanolin Oil & Créme
1948 Walter Hauch
The Fifties have been the last decade of massive illustrations, photography ante portas. Illustrated people, free graphic-arts for theaters and drawings of Products. With some Photo-elements people tested the new technology, and within the next 10 years photgrphy has replaced illustrations.
Rent a costume
1952 Rudolf Matouschek
What´s the interior design of apartments for single-women?, How to avoid serious gaz-accidents by looking forward to special home-made sweets.
Take a break from your car and go by train (even smoking is ok). And there are better gifts than alcohol to avoid the “tomcat” feeling in the morning
Gerngroß making refernce to the movie of Jacques Tati “Monsieur Hulot en
vacances”, Philishave is almost super-
irrestiable, “Habsburg”-Laundry for the spoiled Viennese Gentleman. And milk is the very best drink, too good for cats.
“Ich bin´s” Meinl Coffee, today with red face due to political correctness, Wiener Zuckerl is today again very popular.
Napoli waffles, today sold under the
umbrella of Manner-Schnitten, Mikado Coffee, one of the brands almost